As Seen On Dragons' Den

As Seen on Dragons' Den

As Seen On Dragons' Den

As Seen on Dragons' Den

As Seen On Dragons' Den

As Seen on Dragons' Den

As Seen On Dragons' Den

As Seen on Dragons' Den

As Seen On Dragons' Den

As Seen on Dragons' Den

As Seen On Dragons' Den

As Seen on Dragons' Den

As Seen On Dragons' Den

As Seen on Dragons' Den

As Seen On Dragons' Den

As Seen on Dragons' Den

As Seen On Dragons' Den

As Seen on Dragons' Den
Choose Your Favourites Now!

The Dragons Den Box

Step into the Den and get a taste of the pitch that won over the Dragons with our heavyweight 1kg sweet box. Packed to the brim with an unbeatable mix of confectionery classics, this special edition collection brings together tongue-tingling fizzy favourites, chewy fruit gummies, gourmet jelly beans, and traditional soft jelly babies.

£18.95

Buy Yours Now

Swainstons Exclusives

  • The Dragons Den Box

    The Dragons Den Box

    The Dragons Den Box

    £1895
    £18,95
  • Mr Swainstons Advent Calendar

    Mr Swainstons Advent Calendar

    Mr Swainstons Advent Calendar

    £4995
    £49,95
  • Knitted John and Sean Dolls

    Knitted John and Sean Dolls

    Knitted John and Sean Dolls

    £4995
    £49,95
  • The I'm In Mix

    The I'm In Mix

    The I'm In Mix

    £995
    £9,95
1 4

Traditional Favourites

  • Sarsaparilla Tablets

    Sarsaparilla Tablets

    £249
    £2,49

  • Cherry Lips

    Cherry Lips

    £279
    £2,79

  • Chewing Nuts

    Chewing Nuts

    £279
    £2,79

  • Chocolate Brazil Nuts

    Chocolate Brazil Nuts

    £299
    £2,99

  • Liquorice Torpedoes

    Liquorice Torpedoes

    £229
    £2,29

  • Milk Chocolate Peanuts

    Milk Chocolate Peanuts

    £279
    £2,79

  • Floral Gums

    Floral Gums

    £279
    £2,79

  • Lions Midget Gems

    Lions Midget Gems

    £229
    £2,29

  • Aniseed Balls

    Aniseed Balls

    £229
    £2,29

  • Cola Cubes

    Cola Cubes

    £249
    £2,49
1 10
View all

Step Into a Proper Traditional Sweet Shop

Step inside Mr Swainstons and rediscover the magic of an authentic traditional sweet shop.

From glass jars filled with old-fashioned favourites to paper bags packed with the sweets you grew up loving, every visit is made to feel like a little trip back in time.

We believe sweets are more than just treats — they are memories, moments and stories shared between generations.

Whether it’s the taste of rhubarb and custard, the fizz of a sherbet lemon, the comfort of a pear drop or the joy of choosing your favourites by the quarter, Mr Swainstons brings the magic of the traditional sweet shop back to life — filled with colour, nostalgia and the sweets you remember from years gone by.

Sweets we took to the Den

Our favourites that we took to the Dragons'

  • Sarsaparilla Tablets

    Sarsaparilla Tablets

    100g Bag
    £249
    £2,49

  • Cola Bottles

    Cola Bottles

    100g Bag
    £199
    £1,99

  • Jelly Beans

    Jelly Beans

    100g Bag
    £229
    £2,29

  • Sherbet Bricks

    Sherbet Bricks

    Pack of 8 Bricks
    £229
    £2,29
Shop All

Mr Swainstons Advent Calendar

£4995
£49,95
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Tax included. Shipping calculated at checkout.
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Delivery Options

Shop in person at our South Shields store, or we post through all of the UK with fast delivery.

Shop Opening Hours

Monday to Saturday - 10am to 6pm
Sunday - 10am to 4pm

Secure Payments

Shop with confidence knowing your payments are secure and your information is safeguarded.


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Why our customers Love Mr. Swainston's

  • ★★★★★

    The Best Sweet Shop Around

    They have everything from old favourites to new stuff for the kids,. They do platters of your favourites. I had one for my birthday and it was amazing!

    Lorraine Petch

  • ★★★★★

    What a lovely shop!

    From the moment we walked in the staff were so friendly and helpful. They really made the experience special. We loved being able to choose as much as we wanted and the variety was amazing!

    Josh Williams

  • ★★★★★

    Step Back In Time

    If you want to take a step back in time, this is the place to go. With a traditional setting, and every type of sweet you can imagine, why would you need to go anywhere else?

    Jodie Woolen